Heineken FIFCO Elab Academy
Turning training into an experience that connects people, knowledge and business. Heineken FIFCO needed to strengthen relationships with distributors and intermediaries and find a more engaging way to train them on its products.
THE CHALLENGE
The challenge mattered because the knowledge acquired by these partners directly influenced their ability to recommend products to consumers.
OUR APPROACH
Digital learning designed to evolve
Wigilabs worked with Heineken FIFCO to create a gamified digital learning platform. The project combined Design Thinking with a product design system centered on business and user needs. We designed prototypes, refined the experience continuously and built the solution through incremental releases.
WHAT WE ACHIEVED
Results that speak for themselves
The product uses worlds, levels, challenges, news and progress tracking to turn traditional training into a more engaging and participatory experience.
The platform strengthened commercial-network knowledge, increased participation in training and improved distributor communication. It is a digital solution that connects people and helps the entire ecosystem evolve.
The impact
- Measurable performance, optimized training costs and a stronger culture of continuous learning.
- A more engaging, flexible and measurable distributor experience with progress tracking and recognition.
EXPLORE THE CASE
