THE WORLD OF APPLICATIONS AND NEW DIGITAL TRENDS.

Una persona mostrando las manos, manejando una aplicación de celular

We’re currently experiencing a boom in mobile app development, a factor driving the software development industry in our country. Problem-solving is the biggest motivator for app creation, and we’re not specifically talking about apps created by the world’s most powerful brands, but rather by startups that want to provide users with a simple and effective solution to their needs.

In 2018, 93.6% of people in a survey conducted by Kantar Ibope Media said they owned a cell phone, a technology that is increasingly easier to renew, which allows us to say that what we call the digital world is really beginning to be part of people’s behavioral habits globally, becoming a megatrend that must be analyzed to understand how it influences each of the users and the way in which we digitally transform our business.

DIGITAL TRENDS FOR THE COMING YEARS

5G Mobile

It will allow for greater mobility and coverage with more innovative and faster services.

AMP (Accelerated Mobile Pages)

Google will continue to reward AMP results over traditional ones in order to optimize page load times on mobile devices. This technology saves data and battery life and improves SEO.

Progressive Web Apps

An experience combining the best of web and app development. They allow you to visit them from a browser, so they don’t require installation. They can be accessed later offline and you can receive push notifications. This allows for a greater focus on mobile and UX.

Augmented Reality in Mobile

Due to its use cases, it’s understood that it not only generates a great visual impact but is also useful. It’s applied in cases of corporate training, engagement, and viralization. As iab explains, Google, Facebook, and Apple are investing in AR to develop new apps using this technology.

GeoData-Based Hypersegmentation

User location data has become valuable information for businesses, enabling them to profile consumers based on the locations they visit and create targeted ads not only based on their location, but also based on content and calls to action unique to that moment.

Mobile User Journey (understanding the user journey on their mobile devices)

The challenge for companies is to understand the complete picture of users’ mobile journeys, going beyond just understanding how they use their apps and websites to understand the entire mobile journey. This information becomes valuable considering that 52% of online traffic worldwide is generated through mobile phones and that today’s consumer spends an average of up to five hours a day on their mobile device.

Conceptualizing, designing, and implementing a platform geared toward meeting user needs is the goal; placing users at the center is the right strategy for creating successful applications. Clearly, an application that meets its objectives will help the company achieve its goals and impact its strategic needs.