Machine Learning: Advantages of Artificial Intelligence for your business

Wigilabs - Wigitrends - Machine Learning: Advantages of Artificial Intelligence for your business

  • 22 May, 2019

Machine Learning is one of the great tools that will support the Digital Transformation in the coming years. It is one of the focuses of interest in the development and implementation of Artificial Intelligence (AI) systems that creates systems capable of learning automatically.

Discover keys and know the AI tools that are already in place.

What is Machine Learning?

When we talk about Machine Learning, we mean a system capable of identifying complex patterns in millions of data, where the machine that actually learns is an algorithm that reviews the data and is able to predict future behavior.

Machines, which learn and can improve autonomously over time, without the need for human intervention.

The development of Machine Learning is inextricably linked to Big Data, where we can talk about:

-Supervised Machine Learning: It is the interpretation of Big Data data, previously stored and classified (data mining). From here you can make predictions about behaviors, trends and reactions that will be very useful from the point of view of the company among other disciplines.

-Unsupervised Machine Learning: In this case we take a step beyond Machine Learning and Big Data, we refer to the interpretation of millions of data and records that are not classified and for which thanks to the development of algorithms it is possible to make predictions with less human presence. “The machine rules”.

Advantages of Machine Learning for companies

The development and implementation of today’s automatic learning systems is one of the greatest challenges of the near future. In fact, there are already applications and processes that are being used in the business world. Do you know what the advantages of Machine Learning are for companies? Do it here:


  1. Greater knowledge of the needs, tastes and purchasing habits of each customer, as with the tool we take a giant step forward in improving the experience.
  2. Improvement of the relationship and communication with the client. The chatbots provide 24 hours a day, 7 days a week, obtaining the same improvements in customer service and knowledge of each client’s profile.
  3. Prediction of trends and needs from the interpretation of data obtained. Currently there are already a large number of companies that optimize their productions from the information that is analyzed and interpreted.
  4. Impulse and development of new products and services based on all these data. Machine Learning favours innovation and the search for new solutions, which fall into the correct interpretation of the data.
  5. The predictive capacity of Machine Learning systems will be indispensable for the cybersecurity of companies, as well as computer threats that already use Artificial Intelligence for cyberattacks.
  6. Improvement and optimisation of selection processes. As with the prediction of trends based on data interpretation, many companies are already betting on Artificial Intelligence and Machine Learning systems in their human resources department.

As you can see, this technological tool already used by the most important companies in the world is beginning to position itself more and more in business areas and sectors of the business world. What do you expect to do with your company.

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