Claro Colombia

Wigilabs - Projects - Claro Colombia

Client

Claro Colombia

Borrowed Services

UI/UX Design
Social Media Management
Microsite development and optimization
Mobile application
Event coverage

Products

Mi Claro
Mi ClaroGo
Claro Club
Soy Claro
Navidad Claro
Guía Claro
Claro Te Ayuda

 

Our experience with Claro

The continued success and evolution with Claro as the digital leader in Colombia have been key to the corporal strategy and growth of Wigilabs. By understanding the brand, its objectives, audience, and competition has allowed us to develop a strategic road which has turned Claro in a successful digital business model.

Social Media Management

We developed communication strategies of the brand through many different social channels through our Social Media command Center. We implemented different conversation and storytelling dynamics to stablish a horizontal and direct communication with users. For Claro Colombia, we successfully organized the merger of social channels and their maintenance for 4 years.

Web sites

  • www.claro.com.co
  • www.15minutos.co
  • www.copaclaro.com.co
  • www.clarocorporativo.co
  • www.redmasnoticias.com

Microsites

  • www.plazaclaro.com.co
  • Claro Club
Social Media Management

UX – UI

We organized and executed the development for each project by employing graphic guidelines and the good practices of UX – UI. An analytical, organizing, designing, and validation process that allows us to understand the customer, define objectives, structure user experience scenarios through collaborative design, and the implementation of an A/B test to reach an excellent product.

Claro Go

 

Guía Claro

 

Claro Empresas

Novena Claro

 

UX – UI

Analytics and business intelligence

Each platforms design by taking into account valuable information and data that creates insights business keys and opens up to decision that contributes for further improvements, keeping data secure, organized, and easily accessible for the user.

Analytics and business intelligence

Claro Colombia

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