How to build a digital future? A sustainable and competitive vision
The current business environment presents significant challenges to CEOs and their management teams. Today, we live in a time when the world’s socioeconomic reality 100% reflects the characteristics of volatility, uncertainty, complexity, and ambiguity, or VUCA, as each of its initials reflects. Furthermore, we find ourselves at a turning point in history where changes are occurring at a tremendous speed, giving way to rapidly evolving emerging technologies. But how can we identify which of these technologies are truly necessary for businesses?
Challenges of technological adoption
Large and small organizations face different scenarios when trying to integrate new technologies:
1. New technologies are not implemented
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- Due to a lack of awareness of the significant positive impact they can have on the value proposition or new business models.
- Due to lack of technological understanding or budgetary limitations.
- Because the company is focused solely on the company, and not on its end user.
2. New technologies are implemented:
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- By following trends without direct integration of the business strategy.
- There is no comprehensive approach, and this leads to resistance among teams and the implementation of these technologies.
The goal of all organizations should be to incorporate new technologies as a fundamental part of their business strategy, ensuring that company teams are prepared to maximize their potential through internal training or expert advice in the new digital world.
Investing in the Digital Future
Companies are gradually realizing that the path toward a sustainable and competitive digital future requires a significant investment in financial resources, time, and human talent. In today’s world, organizations that focus solely on operating their current business model and fail to consider technology to become more competitive and sustainable are doomed to disappear very soon.
Today, business leaders should foster a culture of change, one in which technological innovation is not seen as a burden, but as an opportunity. As a result, a constantly evolving company, as defined by Peter Senge, is one that continually learns and values the incorporation of these new ideas and technologies.
The path to digital success: Knowledge, resources, and culture
Companies are gradually realizing that the path toward a sustainable and competitive digital future requires a significant investment in financial resources, time, and human talent. In today’s world, organizations that focus solely on operating their current business model and fail to consider technology to become more competitive and sustainable are doomed to disappear very soon.
Today, business leaders should foster a culture of change, one in which technological innovation is not seen as a burden, but as an opportunity. As a result, a constantly evolving company, as defined by Peter Senge, is one that continually learns and values the incorporation of these new ideas and technologies.