ChatGPT is a natural language model based on artificial intelligence (AI), developed by OpenAI, and is among the most powerful tools for generating content, automating processes, and, of course, improving the user experience. Throughout 2025, ChatGPT continues to evolve, gradually becoming an essential ally for companies and individuals looking to improve their digital presence and optimize their internal processes.

Based on GPT-4 architecture, a version that offers more precise, consistent, and contextual responses, ChatGPT has become an indispensable tool for automating customer service, generating high-quality content, and also optimizing real-time interactions.

How to use ChatGPT and take advantage of this technology

Beyond chatbots, ChatGPT’s applications in digital marketing and customer service continue to grow, allowing companies to improve customer experience, automate repetitive tasks, and thus increase their competitiveness. Here’s how to get the most out of this tool:

1. Chatbots in customer service

Chatbots not only provide quick responses but can also handle more complex interactions, adapting to each user’s specific needs. Implementing them on a website or on messaging platforms like WhatsApp or Facebook Messenger could improve customer service efficiency, reducing wait times and making the user experience more satisfying.

2. SEO Content

ChatGPT has revolutionized the way digital content is generated in 2025. Each of the AI-powered tools that leverage this technology allows content creators to generate SEO-optimized articles, blog posts, and more. Thus, by integrating keywords naturally, ChatGPT can help you improve your search engine rankings and, of course, increase your brand visibility.

How to create the right prompt? 

The concept of prompts is key to obtaining effective ChatGPT responses. This term refers to the instruction or text input that guides the AI ​​to generate a specific response.

The clearer and more precise the prompt, the better the results for creating a marketing strategy and providing a detailed action plan for optimizing the desired digital content. The key is to be clear and specific with the prompt, allowing you to achieve optimal results.

Example of how to generate an entry or prompt

• You must deliver a role: Act as a digital marketing specialist.
• What do you want to know? Create a marketing strategy for a company looking to position itself on social media.
• How to respond: Provide a schedule of activities for the first three months of the strategy.

Depending on the first response or answer you receive, you can continue asking questions to find the result you want; there are a multitude of possibilities.

In conclusion, ChatGPT is a very useful and versatile technology that has a wide variety of current applications. We at Wigilabs are connected to these innovation processes to support you in implementing new technologies in your company.