CANON COLOMBIA

Our challenge was to create a strategy based on profiling and activating potential audiences of the brand in Colombia. To do this, we took 3 groups of profiles: professional photographer, amateur and apprentice. Each one had specific drivers and channels in which the affinity of content and interaction was the key. The ecosystem was shaped by a redesign of the site (optimized with a store-type visualization and BuyNow buttons) and a creation of social channels with organic communities right from the start, in which we include the Annual Photo Contest, the Challenge-Canon, the Lives Canonists, and more activities that gave digital presence to the brand in Colombia.

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CANON COLOMBIA

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