With our strategic management in social networks we have significantly increased the AXA COLPATRIA community on Facebook (today we have more than 51K fans), and we have launched important brand campaigns such as I can handle it, Earth Hour, and Financial Education.
Through an Inbound Marketing strategy we have generated a significant growth in sales from social media, accompanying users throughout their purchasing process providing added value to the brand.
Growth last year:
– Users 101.1%
– Impressions 103.6%
– Interactions 157.9%