First let’s start by defining what one is, right? According to the 40 De Fiebre portal, “he is a person who has some credibility on a specific topic, and due to his presence and influence on social networks he can become an interesting prescriber for a brand.”

The first thing you should take into account is to define exactly what you want to achieve with it. Only if you have a goal, you can develop an efficient strategy.

Now, it is important to be very clear that when choosing an influencer for your brand, you must first analyze his profile, who his followers are, how he communicates and what degree of credibility he has about people. Just because he has more than 50,000 followers doesn’t mean he should be the chosen one.

Take these features into account!

1.- Do you have the ability to generate opinions when talking about a specific topic? If so, you should take advantage of it as a brand. You can analyze the impact it causes on their networks thanks to their comments, answers or favorites. He analyzes each of these to review what kind of answers he receives and what is the perception that his followers have of him.

2.- How do you communicate with your community? You must take into account what language you use in your networks, and if it adapts to what your brand represents. Each influencer communicates differently!

3.- What is its scope? The number of followers is not important if when you enter their publications, you see that they do not have any kind of interaction. Analyze the impact it has on its audience and its ability to empathize with them.

4.- Is it one of those that creates quality content or just to fill a feed? This is one of the most important aspects you should consider when choosing an influencer for your brand. You must review what type of content he publishes, if he does not make grammatical and spelling errors, and how he has handled the deal with the brands in previous actions.

5.- What is your publication frequency? Each influencer is different, and has a content programming adapted to their needs. For this reason, it is important that you know that if you have a constant frequency of publications, it will imply that you have loyal and attentive followers to each of your posts.