Mobile devices are indispensable tools and extensions of humans, exchanging attention between real and digital worlds. Studies like comScore’s confirm Millennials spend nearly 13 hours weekly on smartphones.

IMS’s Executive Director and Founder, Gastón Taratuta, notes the study “helps understand Latin American mobile consumers and assess app familiarity and importance.” This information reveals people use phones for everything, are immersed digitally, and eager to discover new offerings.

In Colombia, smartphone purchases increased 28% in 2016, boosting internet use.

Analyzing this landscape, companies must migrate to digital business models and embrace becoming mobile companies, as Wigilabs calls it.

Mobile app development offers significant benefits: better decision-making and greater customer value through innovative channels.

It’s a much more personal connection. Native apps are available to the user 100% of the time, unlike other touchpoints like websites or social media, which provide information at certain times and whose connection with the user depends on various factors such as frequency of use.

It’s likely that those who download the app have already had contact with the brand, either through social media or through purchases, so personalized service can be offered by analyzing their behavior within the app based on preferences and frequency of purchases or use.

A app allows for the creation of actions such as notifications, geotagging, database retrieval, and more. All of these are effective ways to build user loyalty and support them in their decision-making.

Facilitating a channel like this ensures an increase in sales of products or services, since the development of custom mobile apps, based on a good UX-UI implementation, provides a faster, safer, and more convenient experience for purchasing them.